Wednesday, September 22, 2010

Marketing - Avatar The Video Game

Avatar the Video Game is set as a prequel to the movie. The game was developed by Ubisoft Montreal and released on Xbox 360, Playstation 3, Computer, Wii and Nintendo DS on 1st December 09 and on PSP on the 8th Dec 09. With mixed reviews, the versions developed for some platforms were better received than others, e.g. the Xbox 360 is regarded as better than the Wii and Playstation versions.

PLOT:
The game is set 2 years before the events of the film and starts with a new Sig Spec arriving named Able Ryder whose first mission is to save 5 marines and then another Sig Spec from the viperwolves. After the first few challenges are complete Ryder gets told to get in his avatar, with his mission being to get cell samples. Ryder eventually finds out that there is a mole amongst the avatar drivers, and finds out by following a Na'vi. Ryder must then make a choice between killing the mole or siding with the Na'vi by wiping out the marines.

You can view the promotinal video at:
This video includes interview of James Cameron and scenes from the game in action.
Link taken from youtube.com
 
The official website for the game is:
http://avatargame.uk.ubi.com/
This website includes information on both the game and the movie and provides links to discussion boards, and their facebook and twitter sites.

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