Marketing - Promotional Deals

As with all A-listed Hollywood films, Avatar underwent much promotional sponsorship both before and during the release of the film. Such companies involved were Mcdonalds, Panasonic and Coca-Cola.

McDonalds
McDonalds offered promotional materials both within their restraunts and online as well. This included Happy Meal toys of the Avatar characters that lit up with touch and sound and online games and short videos on their websites. In Australian restraunts competitions were avaliable to customers on their cups and tray liners.
On the website there are a number of "online experiences" on offer such as the McDVision", which reveals scences and characters from the movie, "PandoraROV" which lets you explore Pandora and "PandoraQuest" in which the player must explore Pandora to find hidden objects.

Panasonic
Panasonic offered a $25 rebate on the purchase of a Panasonic Blu-ray Disc plater or home entertainment system and a copy of the Blockbuster film on wither disc format.

Coca-Cola

Coca-Cola released special packaging of its Coke-Zero product in over 30 countries. The can and bottles would feature the AVTAR mark and promote their webpage which was conplete with Avatar games in 3D motion graphics. This game was only able to be accessed via holding the promotional pack in front of a webcam.

These were only some of the companies associated with the promotion of Avatar, but were probably the biggest.